George Natlishvili is the Founder and Chief Executive Officer of Hillstowe Equity Partners. He is responsible for setting the firm’s strategic vision, overseeing its investment strategy, and leading the execution of its long-term growth initiatives. Mr. Natlishvili is actively involved in all aspects of firm management and serves on the Investment Committee. He plays a hands-on role in shaping Hyllstow’s portfolio across sectors including skincare innovation, longevity biotechnology, and health and wellness technologies.

In addition to his executive leadership, Mr. Natlishvili is the author of two foundational business titles: Basics of Seed Investing, Venture Capital, and Private Equity, and Corporate Accounting Essentials, both written to help emerging professionals and entrepreneurs gain a practical understanding of finance, investment, and business operations.

He has completed advanced executive education in finance, digital strategy, and leadership from institutions including Harvard Business School and Columbia Business School. With more than two decades of experience in management, operational leadership, and business transformation, Mr. Natlishvili brings a forward-thinking and execution-driven approach to value creation and firm governance.

Ekaterina Tsomaia serves as Chief Operating Officer at Hillstowe Equity Partners. She is responsible for overseeing the firm’s operational strategy, cross-functional execution, and integration of platform services across investment and portfolio support functions. Her role spans enterprise operations, resource optimization, and aligning organizational capabilities with Hyllstow’s long-term strategic goals.

Ms. Tsomaia brings over a decade of experience in the skincare and beauty industry, where she has held leadership roles across operations, product strategy, and go-to-market execution. 

With a deep understanding of science-driven wellness and aesthetics, Ms. Tsomaia plays a central role in shaping Hillstowe’s sector approach and ensuring operational excellence across its portfolio. She has worked internationally across North America and Europe, gaining cross-cultural insights that inform her leadership at the firm.

Ms. Tsomaia is an active contributor to initiatives supporting female leadership in health, beauty, and consumer investment sectors. She brings a collaborative, globally attuned mindset to Hillstowe’s executive leadership team.